Living at the intersection of science & magic.

Because that’s what “health” is all about, right?

At my 9-5, I design experiences that help folks better navigate the maze of systems they might encounter when trying to access care. And for fun, I think about death*.

…and your Friendly Neighborhood Death Doula.

I’m  Maggie, and I’m an Experience Design Strategist.

*Just kidding, it’s way more complex than that. Skip ahead to find out what I mean.

I specialize in Experience Design Strategy in the healthcare sector.

Great, but break it down in human terms please?

  • As a strategist with a design background, it’s no surprise I tend to focus on every single detail of an experience.

    Although this can be excruciating for those planning trips with me, it’s a dream when you’re working on a service design-led project. Particularly when you’re designing experiences as complex as a portfolio-level patient support program.

  • I was raised in startups, so although you’ll always find me in the strategy team org chart my PM mindset shines through. Ironically, this is what happens when a strategist starts out on the creative team.

    Roadmapping out ecosystems and projects are critical to Experience Design; a service blueprint is only as strong as its PM.

  • CX is all about how, when, and why we promote our product, creating that sought-after bond between marketing and product (it’s real, I promise!). In my world, this includes deep knowledge and experience with the various channels both patients and healthcare providers use to learn about new treatments or disease state education.

And yes, I said Death Doula

Like most Death & Grief Doulas, my practice is personal.

After a far-too-close-for-comfort relationship with Alzheimer’s and many years of both caregiving and complex grief, I found my calling death and grief work.

Through my studies and training, I am (and always will be) learning how to better support those through all types of loss. This includes hosting the Good Grief Circle, a monthly virtual grief circle and what I like to call "internet death cafe”.

Part of my approach is to offer my expertise in navigating healthcare systems and the more frustrating parts of the dying process. Another part is making space for the “messier” parts of loss; the dark humor, the pile of unwashed dishes, yelling at insurance companies because your loved one just died, and all the things we write off as too silly to cry about.

I promise you, in my book pretty much anything is worth crying about.

Wait, let’s talk about that

“Maggie, I’m really just here to read your CV.”

Ok, fine.

YuzuYello

Born from the award-winning IPG Health Network, YuzuYello is a diverse team of specialists dedicated to helping brands exceed their patients' expectations. The Experience Design Strategy team is dedicated to the practice of engineering interactions that help patients to get the most out of their treatment, and using human-centered design methods and UX psychology to create services around the people they are for.

VP, Director of Experience Design Strategy

McCann Health New York

VP, Experience Strategy Director

I crafted omnichannel plans, strategic solutions, and tactical ecosystems for healthcare professionals and patients for various brand portfolios, including neurology, immunology, and rare disease states. I served as a senior leader on the engagement team, where I was responsible for leading digital product design and developing social-based channel strategies for US and Global communications strategies.

Havas Life New York

During my time at Havas I built the CX Strategy department from a team of one to eight in under two years, and advocated for processes and systems that supported connected brand ecosystems. I spearheaded initiatives that fostered seamless experiences for a $40 MM portfolio of HCP and Patient-facing brands.

VP, Customer Experience (CX)

SocialQ

As employee #3, I helped build a New York-based startup agency from the ground up. As the senior creative and strategy lead, I guided full-funnel marketing strategies and content suites from brief to deployment. My background in both content production and strategy meant I was pivoting back and forth to crafting pitch decks, copywriting for brands across multiple channels, and creating social content in Illustrator.

Digital Content Lead - Strategy & Design

I can tell that we’re going to be friends.

Let’s end on a not-so-subtle White Stripes reference